The holiday season brings cheer and joy. It also brings understaffed healthcare facilities where patient coverage isn't being met. These vacancies left by various healthcare providers can be avoided thanks to locum tenens providers who fill short and long-term assignment with days booked. Access to these caregivers ensures the community needs and patient care is met.
To address this critical need, we created an execution that married the common term "days booked" with the holiday phrase "Happy Holidays". This tongue-and-cheek type treatment gave way to additional treatments to be used throughout the campaign. A minimal color palette was used to maintain a focus on the headline and drive the creative executions. Multiple outreach channels were used to communicate and build awareness around the importance of maintaining critical care coverage during the holidays. A mix of digital and traditional communications were used through direct and social. These helped to reinforce a unified message filling vacancies while creating lead generation opportunities for facilities looking to book openings with locum tenens providers.