PROBLEM TO SOLVE:
Southern Methodist University (SMU) offers a professional degree in game development through the GuildHall. This non-traditional degree program is largely unknown among incoming freshman seeking a game developers degree as SMU has a stigma as a conservative institution who wouldn't offer a program like this.
EXECUTION:
This series of display ads focused on using clever headline treatments to convey the benefits of obtaining a degree from Guildhall. Recognized as one of the Top 10 game development programs internationally, it was important to differentiate the GuildHall as "the" choice for Team Game Production.


PROBLEM TO SOLVE:
The School of Engineering at SMU offers an IT certification using online video and digital technologies. This offering is largely unknown as most individuals seeking this type of career development wouldn't consider SMU as an option primarily due to the stigma of SMU being too expensive.
EXECUTION:
In order to influence conversions and reach potential students, a series of print ads were created using simple imagery and whimsical headlines to engage readers and motivate to explore enrollment possibilities. The display ads ran in both newsprint and magazine. In addition to these insertions, transit signage was placed throughout the metroplex at various stops for DART and TRE.

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