Problem to solve:
Every year recent graduates look to the future without the proper insight regarding a career as a travel therapist. With a series of explainer videos, The Delta Companies (TDC) looked to provide clarity on expectations and what the value add is for someone unsure of what travel therapy is.
Generated thumbnails and story boards to help craft three videos with distinctly different content to address the needs of a recent graduate. Built look-alike audiences to expand social reach using the highest percentage of traits in common with our base audience.