Problem to solve:
Every year recent graduates look to the future without the proper insight regarding a career as a travel therapist. With a series of explainer videos, The Delta Companies (TDC) looked to provide clarity on expectations and what the value add is for someone unsure of what travel therapy is.
execution:
Generated thumbnails and story boards to help craft three videos with distinctly different content to address the needs of a recent graduate. Built look-alike audiences to expand social reach using the highest percentage of traits in common with our base audience.

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