Hi There,
First and foremost, I'd like to say thanks for visiting and glad you found me.
A special shout-out to all the HR people, recruiters, and creative directors out there.
Let's Talk
Feel free to drop me a line sassereric@gmail.com or connect via LinkedIn.
A Little Background
I got into advertising because it seemed like something my ten-year-old self would’ve dreamed up. What? There’s a job where I can get paid to think up and make crazy ideas all day for people to enjoy? Sign me up. I'm a multidisciplinary designer, creative thinker and storyteller with over twenty years of agency and in-house experience. But don’t let my relentless passion for design and a good idea fool you. When I’m not laying down some sick lorem ipsum, I’ve been known to craft a winning headline.
I got into advertising because it seemed like something my ten-year-old self would’ve dreamed up. What? There’s a job where I can get paid to think up and make crazy ideas all day for people to enjoy? Sign me up. I'm a multidisciplinary designer, creative thinker and storyteller with over twenty years of agency and in-house experience. But don’t let my relentless passion for design and a good idea fool you. When I’m not laying down some sick lorem ipsum, I’ve been known to craft a winning headline.
But seriously, I've led projects ranging from ideation and brand development to digital transformation and customer experience mapping. I've crafted strategic plans and translated customer insights into visual identities and messaging. Built and executed multi-channel campaigns for traditional and experiential outreach. As a hands on design leader, I've been lucky to work along side high performing teams across North America to deliver on well executed outcomes in advertising, marketing, digital, social, video & broadcast, environmental and emerging technologies. My passion is understanding what makes people and brands tick, and helping companies move the needle in business and culture.
While I have an established record for leading and managing brands and creative teams, I don't consider myself someone who’s “done it all.” I just move right along with this ever-changing industry, so really, you could say I'm just getting started.
Work History
PPD '21 - Present - Sr. Director of Global Creative Strategy
Consilium Staffing '20 - '21 - Sr. Director Marketing and Creative
The Delta Companies '09 - '20 - VP Marketing and Creative
DAC Patient Recruitment '07 - '09 - Creative Director
First Horizon '05 - '07 - Sr. Art Director
J Walter Thomson (Dallas) '01 - '05 - Sr. Art Director
Epsilon '99 - '01 - Art Director
Ackerman McQueen (Dallas) - '97 - '99 - Junior Art Director
DDB Needham (Focus - Dallas) - '96 - '97 - Traffic Coordinator
PPD '21 - Present - Sr. Director of Global Creative Strategy
Consilium Staffing '20 - '21 - Sr. Director Marketing and Creative
The Delta Companies '09 - '20 - VP Marketing and Creative
DAC Patient Recruitment '07 - '09 - Creative Director
First Horizon '05 - '07 - Sr. Art Director
J Walter Thomson (Dallas) '01 - '05 - Sr. Art Director
Epsilon '99 - '01 - Art Director
Ackerman McQueen (Dallas) - '97 - '99 - Junior Art Director
DDB Needham (Focus - Dallas) - '96 - '97 - Traffic Coordinator
Awards & Recognition
While recognition and accolades from industry shows is awesome. I get more satisfaction from building brands than polishing trophy's. Here are a few I've been fortunate to have been honored with.
• AAF Local and District Addys
• Dallas Society of Visual Communication
• A baker's dozen in Tellys
• A few ASA Best in Show
• Stevie Award
• Weyerhaeuser Design Award
While recognition and accolades from industry shows is awesome. I get more satisfaction from building brands than polishing trophy's. Here are a few I've been fortunate to have been honored with.
• AAF Local and District Addys
• Dallas Society of Visual Communication
• A baker's dozen in Tellys
• A few ASA Best in Show
• Stevie Award
• Weyerhaeuser Design Award
Out-Of-Office
• I'm a girl dad to two wonderful teenage daughters, Kendal and Reagan.
• I don't know how to crochet but have been under a needle a time or two. I like tattoos.
• Open to any home improvement project that doesn't involve electricity or ladders.
• A frequent traveler to the Conch Republic.
• I'm a girl dad to two wonderful teenage daughters, Kendal and Reagan.
• I don't know how to crochet but have been under a needle a time or two. I like tattoos.
• Open to any home improvement project that doesn't involve electricity or ladders.
• A frequent traveler to the Conch Republic.