First and foremost, thanks for visiting and glad you found me.
A special shout-out to all the HR people, recruiters, and creative directors out there.
Let's Talk
Feel free to drop me a line sassereric@gmail.com or via LinkedIn.
Background
I got into advertising because it seemed like something my ten-year-old self would’ve dreamed up. What? There’s a job where I can get paid to think up and make crazy ideas all day for people to enjoy? Sign me up. I'm a multidisciplinary designer, creative thinker and storyteller with over twenty years of agency and in-house experience. But don’t let my relentless passion for design and a good idea fool you. When I’m not laying down some sick lorem ipsum, I’ve been known to craft a winning headline.
I got into advertising because it seemed like something my ten-year-old self would’ve dreamed up. What? There’s a job where I can get paid to think up and make crazy ideas all day for people to enjoy? Sign me up. I'm a multidisciplinary designer, creative thinker and storyteller with over twenty years of agency and in-house experience. But don’t let my relentless passion for design and a good idea fool you. When I’m not laying down some sick lorem ipsum, I’ve been known to craft a winning headline.
But seriously, I've led projects ranging from ideation and brand development to digital transformation and customer experience mapping. I've crafted strategic plans and translated customer insights into visual identities and messaging. Built and executed multi-channel campaigns for traditional and experiential outreach. As a hands on design leader, I've been lucky to work along side high performing teams across North America to deliver on well executed outcomes in advertising, marketing, digital, social, video & broadcast, environmental and emerging technologies. My passion is understanding what makes people and brands tick, and helping companies move the needle in business and culture.
While I have an established record for leading and managing brands and creative teams, I don't consider myself someone who’s “done it all.” I just move right along with this ever-changing industry, so really, you could say I'm just getting started.
Work History
PPD '21 - Present - Sr. Director of Global Creative Strategy
The Delta Companies '09 - '21 - VP Marketing and Creative
DAC Patient Recruitment '07 - '09 - Creative Director
First Horizon '05 - '07 - Sr. Art Director
J Walter Thomson '00 - '05 - Sr. Art Director
Epsilon '98 - '00 - Art Director
Ackerman McQueen (Dallas) - '96 - '98 Traffic Coordinator
PPD '21 - Present - Sr. Director of Global Creative Strategy
The Delta Companies '09 - '21 - VP Marketing and Creative
DAC Patient Recruitment '07 - '09 - Creative Director
First Horizon '05 - '07 - Sr. Art Director
J Walter Thomson '00 - '05 - Sr. Art Director
Epsilon '98 - '00 - Art Director
Ackerman McQueen (Dallas) - '96 - '98 Traffic Coordinator
Recognition
While recognition and accolades are awesome. I get more satisfaction from building brands than polishing trophy's. Here are a few I've been fortunate to have been honored with.
While recognition and accolades are awesome. I get more satisfaction from building brands than polishing trophy's. Here are a few I've been fortunate to have been honored with.
GCPj Awards | 2022
Most Innovative Patient Recruitment
Most Innovative Patient Recruitment
(x9) Telly Award | 2019 - 2021
Corporate, Social, Promotional
Corporate, Social, Promotional
(x6) ASA | 2015 - 2021
Best of Show Grand Award
Best of Show Grand Award
Stevie Award | 2019
Bronze Corporate Web
Bronze Corporate Web
Dallas Show | 2018
Bronze, Silver (Nokia Packaging)
Bronze, Silver (Nokia Packaging)
