Confident Purpose Wear
Suckers Get Licked is a confident purpose wear brand that was born from the need to make an unapologetic statement that's bold. Built the positioning statement to help convey the brand's intent - don't be a sucker. The message is simple, the person wearing it is anything but.
Fall For Tricks & Suckers Get Licked!
Image Exploration & Color Treatments
Exercise in expanding on the hero icon to craft a cohesive library of themed assets that mirror the brands core essence. Taking the original "cry baby' and building a vibrant and engaging version that furthers additional spin offs for other use across multiple applications. I'm not sure how many licks it takes to get to the center but confident it's purpose driven.
