Thought Leadership
With over 20 years of data, The Delta Companies (TDC) looked to take their quarterly publication, The Standard, online and create a platform that brings industry rich data points to decision makers quicker. This type of information is frequently used to help facilities make hiring decisions based on market demand. The site needed to be maintenance free and allow for real-time updates as new placement content is captured via TDC's CRM of choice.
The execution was built with the idea of eliminating page count and incorporating into individual modals to help organize and make for quick reference. Anchor tags quickly help the end user navigate to the specific containers to gather the necessary insight to gain perspective. This level of detail helped influence lead generation for client services teams for both perm and travel verticals.
