Vans - Don't Let Hate Skate
Using imagery taken during the 2020 demonstrations, crafted image ads and developed a branded element using the iconic Vans skateboard logo to communicate the message of not letting hate skate. This simple yet effective graphic element was used as the headline treatment to allow for the images to speak loudly to the audience. The hashtag #dontlethateskate was the only copy element used throughout all executions.
Out-of-home deliverables were to be used throughout urban sprawl to reach mass transit users as they commute throughout city scapes. Simple paste up to be adhered to different applications to reinforce the movement.