Curative Employer Branding
The term “maybe” delivers a sence of hope. A wonder of possibilities. Curative encourages it’s leadership and team members to try and diminish the use of the word “No”. This awareness gives a sense of opportunity that anything is possible. Eliminates self limiting beliefs and delivers on the attitude “why not”. (Be) can be used as part of a word or stand alone within a sentence.
Skills:
• Environmental Design
• Visual Design
• Employer Branding System
• Illustration
• Creative Direction
Solution:
Curative Staffing
Member Persona
"Whatever you Wanna(Be)."
A Wanna(Be) is anyone. Those that seek and aspire to become. The mark looks to inspire and turn a position of reluctance into an opportunity for possibilities and promise.
Enterprise
"Where Wanna(Be)’s take flight."
Delivers a sense of belonging and gives the reader license to take action without excuses or permission. For a greater good a higher sense of purpose.
Learning & Development
"Flight Path. Go ahead, take off."
In that quest to find relevance and purpose you want to (be) in a place where you can make an impact while learning and developing relevant skills to make a difference.
Performance Driven
"(Be)ast mode. Whatever you're gonna be, be legendary."
Like a rockstar but a hell of a lot cooler and way more ellusive. The (BE)TI is legendary!
Member Recruitment
Hiring was looking for social outreach tactics that would align with the new employer brand that would resonate with the potential new hire.
Solution:
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