Curative Employer Branding
The term “maybe” delivers a sence of hope. A wonder of possibilities. Curative encourages it’s leadership and team members to try and diminish the use of the word “No”. This awareness gives a sense of opportunity that anything is possible. Eliminates self limiting beliefs and delivers on the attitude “why not”. (Be) can be used as part of a word or stand alone within a sentence.
Skills:
• Environmental Design
• Visual Design
• Employer Branding System & Program Support
• Logo Development
• Creative Direction
Solution:
Created an employer brand that aligns with the needs and expectations of top talent, fostering a sense of belonging, encouraging collaboration, and inspiring spontaneous creativity and exploration. The identity mark highlights Curative’s unique, employee-driven culture. With bold branding and striking graphics, it supports internal initiatives, champions inclusion, and celebrates team recognition, all tied together by a beehive theme that weaves the company’s values throughout. The overall tone is designed to evoke loyalty, pride, and a deep sense of belonging.
Member Persona
"Whatever you Wanna(Be)."
A Wanna(Be) is anyone. Those that seek and aspire to become. The mark looks to inspire and turn a position of reluctance into an opportunity for possibilities and promise.
Enterprise
"Where Wanna(Be)’s take flight."
Delivers a sense of belonging and gives the reader license to take action without excuses or permission. For a greater good a higher sense of purpose.
Learning & Development
"Flight Path. Go ahead, take off."
In that quest to find relevance and purpose you want to (be) in a place where you can make an impact while learning and developing relevant skills to make a difference.
Performance Driven (BE)TI Award
"(Be)ast mode. Whatever you're gonna be, be legendary."
Like a rockstar but a hell of a lot cooler and way more elusive. The (BE)TI award is legendary!
Member Recruitment
Hiring was focused on finding social outreach tactics that would align with the fresh, dynamic employer brand, designed to resonate with potential new hires. To amplify this, we infused fun, edgy headline treatments to capture attention and spark interest, making the job postings feel more like an invitation than an advertisement. The goal was to not only attract talent but to make current “wanna be’s” feel excited about recommending Curative to others. The approach was all about creating a buzz that would persuade potential hires to take the leap and apply, while also turning our current talent into brand advocates.
Solution:
Designed a social media campaign that taps into the power of vibrant, bold colors and catchy headlines to immediately grab attention. The simplicity of the approach allowed the messaging to stand out in a crowded feed. Each headline is crafted to be punchy and memorable, encouraging curiosity and engagement without overwhelming the audience. The result is a campaign that feels impossible to ignore, inviting people to stop, take notice, and join the hive.
Outcome:
• 34% month/month increase in applies
• 22% increase in conversions
• 16% annual retention rate increased annually
