Mobile Device Launch
Nokia looked to make an impact with the introduction of their new Android and Windows based smart phones. As a soft launch, Nokia wanted to deliver these devices to an intentional audience of C-suite and key decision makers to help influence activations.
As part of the creative execution the idea was to create a branded delivery system that prominently showcased the smart technology while purposefully including the preloaded app technology. Additionally, one execution incorporated a digital sizzle video that illustrated the feature benefits of the mobile device(s).
