Reduce The Whoop
Wooping cough...it just sounds old fashioned. Say it out loud and you likely sound more like your grandparents than yourself. There's a reason for that: the current TDAP Vax that protects against Pertusis has rendered it so. Unfortunately, the Whoop is making a comeback. With vax's waning effectiveness over time and global cases and even fatalities on the rise, there is a clear and present need for medical intervention.
The challenge? Good luck finding an 18-23 year-old who has heard of Whooping Cough, let alone have been personally affected by it. Thankfully, there is a silver lining: College "kids" today are more involved, better informed, and willing to step in to save the world.
Skills:
• Illustration
• Visual Design
• Branding System
• Transit/Outdoor
• Creative/Art Direction
Solution:
Our messaging platform leveraged this youthful vibrance and idealism to encourage participation in the future of global health. Starting with a high-impact punch-through-the-clutter color scheme based on current Canadian trends, we appealed to both English and French-Canadian speakers. Combine that with the clever use of typography, art and style, and we've branded the campaign in a way that modernizes the condition and generates excitement.
