Memory Lane
Being an Alzheimer's caregiver is a hard road to travel. Alzheimer's with agitation can impact even the most dedicated of caregivers. The goal is to create an emotional connection with the caregiver by identifying language and visuals that capture the day-to-day emotional ups and downs of caring for a loved one with Alzheimer's agitation. This connection was brought to life as the Memory Lane Alzheimer's study.
Skills:
• Visual Design
• UX/UI
• Study Naming/Branding
• Creative/Art Direction
Solution:
The communication angle was to leverage the experiences shared on "Memory Lane". By exploring Memory Lane...connecting through shared past experiences...talking about the past – it all helps. But caregivers of people with Alzheimer's need options moving forward.
Through this connection we delivered a message of hope and position our Alzheimer study as appealing options that are working to solve the caregiver's challenges and encourage the participation of a patient study.
